UHERO researchers at UH Manoa estimate that by 2040, Hispanics will make up about 15% of the local population.

One of the challenges, advocates say, is the lack of resources to meet the needs of the growing population.

“We have over 100 Mexican families, or about 500 Mexicans, that were impacted by the fires, but they actually don’t appear in the statistics the Department of Health reveals,” Juarez said.

The Hawaii Hispanic Chamber of Commerce says about 700 Hispanic-owned businesses generate about 5,600 jobs in the market and contribute about $500 million to $1 billion to the economy.

The 31st Annual Hispanic Heritage Festival showcased the community’s diversity and took place this past weekend.

Tito Puente Jr. is a Latin jazz and mambo artist who performed this Sunday. During his performance, he remembered his late father, Tito Puente, with the song “El rey del timbal.”

For many Hispanic residents living in the state, the aloha spirit and Hawaiian values remind them of home.

“Both Hispanics and Hawaiian traditions are evident or blended, from, you know, food to music, to stories just to share.”

The Hawaii Hispanic Chamber of Commerce organizes weekly and monthly events to connect with the community and is looking forward to hosting more events to support Hispanic small businesses.